6 lessons that Nokia learned from Apple



2 – If we sue, they will sue us back

On 22nd Oct. 2009 Nokia filed suit against Apple, accusing it of
hitching a “free-ride” on its intellectual property. On 11th Dec. 2009, Apple filed a counter-suit accusing Nokia of the same thing. It’s getting uglier every minute, with both companies asking to ban the import of the other party’s products.

3 – Street smart CEOs tend to outdo lawyers with expensive suites

After joining Nokia in 1980 and holding many posts since, Olli-Pekka Kallasvuo
(OPK for short), a law graduate, became CEO in 2006. Steve Jobs, who became CEO of the decade in 2009, was called the Apple’s imperious, brilliant CEO who transformed American business by Fortune magazine. Nokia is reportedly looking to replace OPK, who might go job hunting by next month, according to WSJ.

4 – Copying with pride will get us nowhere

When questioned in August 2007 about the similarity of a concept interface – that Nokia has shown the same day to press – to the iPhone‘s interface, Anssi Vanjoki – Nokia’s Executive VP & General Manager of Multimedia responded by saying: “If there is something good in the world then we copy with pride.”
That pride in copying got Nokia in problems and troubles, as they still fail to deliver, and when
compared to what the iPhone can deliver, Nokia phones do
not score high.

5 – Launching a single new model every year is better than every week

Nokia is known for coming out with too many new models, like a new model
each week. A newly released Nokia phone can become something of the
past in 3 to 6 month time period. On top of that, those ‘new’ models
usually offer very similar features and functions. Users hate to carry
an outdated or not-unique-enough phones. On the other hand, the iPhone
smashing success proved that many users can and will buy a new model
every year.

6 – Arabs and half-Arabs can and will make us miserable

By birth, Steve Jobs is half Syrian,
and the Middle East was Nokia’s favorite playground, where it enjoyed
selling its high-end phones with comfy profit margins. All was good and
green until the iPhone took that region by storm, and it became the new
trend for its users. To help keep its market shareScience Articles, Nokia lowered its
prices and watched in pain while its profit margins dwindled in that



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